This carousel was designed to introduce a new pet wellness product .
To reflect the product's USP of ‘Calm and Focus,’ I utilized an airy, minimalist layout with generous breathing space. The visual journey was strategically paced: it starts with a visual hook that sparks curiosity, moves into the 'need-to-know' details and ends with an emotional conclusion featuring a satisfied, relaxed pet.
The result is a high-engagement piece that translates a functional benefit into a meaningful emotional experience.
Carousel 1
Carousel 2
